Much like it is for works by John Grisham, the audience for Danger Road would be diverse. The book’s focus on true crime and courtroom drama makes it appealing to a wide audience, not just those in the justice system. Just one indicator of the growing interest in this category is the recent popularity of crime and courtroom dramas on TV — whether fiction or non-fiction. The fact that the 24-hour Court TV station and the various CSI series exist validates the public’s interest in this fascinating genre.
The nature of the defendant’s transformation through his faith also will appeal to audiences that usually read titles under the “faith and values” and “inspirational” categories.
The following affinity groups represent just some of the potential readers for Danger Road :
| True Crime/Courtroom Drama Court TV viewers Readers Digest readers Psychology Today readers Master Detective readers True Detective readers True Crime readers Murder Most Foul readers Mystery Guild Book Club members CrimeMagazine.com readers CyberSleuths.com readers Nat’l. Assoc. of Criminal Defense Lawyers members Florida Bar Journal readers |
Faith and Values/Inspirational Chuck Colson Prison Fellowship Ministry supporters Focus on the Family listeners Jay Sekulow Live listeners Truths That Transform listeners Campus Crusade for Christ prison ministry supporters Coral Ridge Hour viewers Christian Legal Society members Christianity Today readers Guidepost readers |

